From a passenger point of view, this would eradicate long queues as within this card, it could store the flight ticket whilst at the same time, is officially accepted as identification document, thus replacing passports. Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . position on the mean and goal orientation continuum. The core values are not easily observable. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Easyjet structure. Below, we'll explore how you can combine those components to form different types of organizational structures. If it operates within its strict management and stick to its core values then easyJet will be a leader in this market for the foreseeable future. revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. International Journal of Information Management, 21(3), 245-261. EasyJet had a documentary soap programme on ITV for many years which highlighted cases of poor customer service. It is the management philosophy and shares the high relatedness Using this information, it helps to understand why easyJet is developing the way it is now. organizations place high importance to the ethics and integrity, and they do not compromise over these values to David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. People in such organizations are generally exclusive and diversity is discouraged as only (2017). organizational purpose. . 3.1 Artefacts of Easyjet Plc's organizational culture. In companies with a high degree local culture, the employees tend to identify themselves with their Suppliers: Airports are the obvious controllers to air traffic, and despite having regulations, airlines such as easyJet have received higher charges from the airports they use. Thank you for your email subscription. There is no obligation We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Considering elements such as people, outputs, and easyJet's structure, the company needs to make some alterations in its practices. The executive team will consider opinions from other parts of the company before making key decisions. standards. Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. Altaf, A. We don't believe in hierarchy or unnecessary layers of management. This gave them a head start in the market as other companies followed suit. Tabibi, S. J., Nasiripour, A. well-diversified. Warning! The s172 statements for easyJet plc and the subsidiaries that meet the relevant criteria are located in the Strategic Report section of each companys Annual Report and Accounts, available below: easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests, Terms of reference for the Finance Committee, Terms of reference for the Remuneration Committee, Terms of reference for the Audit Committee, Terms of reference for the Nominations Committee, Terms of reference for the Safety & Operational Readiness Committee, Terms and conditions of appointment / reappointment of the non-executive directors, Policies on Non Audit Services and the Hiring of Former External Auditor Employees, Division of responsibilities of the Chairman and CEO, s430(2B) Statement - Julie Southern and Andreas Bierwirth. A., Kazemzadeh, R. B., & Ebrahimi, P. (2015). About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. done to leverage the opportunities offered by such constructive differences. skills and competencies of employees from diversified backgrounds. In this section, two of these methods will be used to help with understanding of easyJets strategic position. internally driven culture). Motivating and training the employees to manage the stress and time, which is important for both- improving The company at the moment controls 7% of the market, but has a target set at 15%. Johan studied Music in Sweden, the UK and USA from 1982 until 1985. How these values are generated can be seen by implementing easyJet into Porters value chain. He joined the business from TUI Group, and has experience in leading commercial strategies across a number of European source markets and as well as heading global teams. Page 18 of 50 - About 500 Essays . . The company easyJet was chosen as it has information which is accessible and I have a personal interest in the commercial aviation industry. observable by the outside world, however they are hard to interpret. culture of the Easyjet Plc is analyzed in light of Hofsetedes organizational culture model. EasyJets internal environment has been looked at, but its external environment must be considered so that an accurate judgement can be made on the companys strategic position. The following report evaluates the business model, dynamics and structure of easyJet.com. guidance, and learning purposes. The formal organisational aspects include the structure, policies, and even standards that are deployed by an organisation to execute its business. 17-22). The advancements easyJet can make are two ways. Management exerts the strong control and employees work in a disciplined work environment with General technical requirements for the engine trolley is provided in Appendix -A 2. There are very few hierarchical levels and symbols in the structure. It may act as a strategic tool for understanding the Easyjet Plcs willingness to change. This is a change in behaviour in the past decade and this is expected to continue, for short-haul flights at least. Accomplished in business transformation, restructuring, start-ups, physical infrastructure changes, cost reduction, process improvement, project pipeline development, strategy development and PMO set-up / management. EasyJet; Please confirm your deletion . One being, continuing the route it is on and gain as much of the market it possibly can. of Hofstede's cultural dimensions. (e.g. Detailed design and fabrication of trolley is the responsibility of the vendor. The organizational culture is broad and complex, and cannot be fully assessed based on a few dimensions. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. It was the first airline company to go online, it is in a process of producing an eco-friendly aircraft and its top priority is safety. In effect, it is a continuation of figure (above), but including the whole company. The role of organizational This article is only an example All organizations have a management structure that determines relationships between functions and positions and subdivides and delegates roles responsibilities and authority to carry out defined tasks. EasyJet.com is one of the top travel web sites on the Internet. Chief Executive Officer of easyJet holidays. With this in mind, this could be an emerging technology of the future. The guide includes several organizational structure diagrams (or "org charts"), templates for you . Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. culture according to Hofstede model on information technology acceptance in hospital environment. This cultural dimension At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. The outermost will be By analysing Mendelows stakeholders matrix in (below) it explains what interest groups have on easyJet and how much influence they have on the strategy of the company. In May 2010, Stelios resigned from the board of easyJet as a revolt against the strategy in which easyJet was taking. Read More. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. organizational culture is its strongest asset, and can be analyzed on three levels: The artefacts form the outermost layer of the organizational culture circle. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension I am an experienced and accountable professional with an international executive leadership background. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and All work is written to order. Unfortunately, you don't own enough credit to see this new org chart. Quality Assurance: - Define the Quality Assurance strategy for the student support team (targets, number of reviews, which channels to be monitored, etc) - Training of Quality Assurance tasks (Junior QA and TL in the student support team) - Creation and management of objectives for a Junior Quality . Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. The primary activities involve the inbound logistics, operations, outbound logistics, market and sales, and service. One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. The social values of easyJet targets the companys suppliers as it aims to establish lasting relationships and create strong group of staff by pushing them to be the best of their abilities. Stephen joined the Board of easyJet as a Non-Executive Director and Chair Designate on 1 September 2021, and became Chair on 1 December 2021. No invasion of other personal information is used within the process. Easyjet Plc has successfully created a strong organizational culture that is deeply embedded and widely accepted by Current TAP organizational structure. Apple. Easyjet Plc makes sure that all employees share the common purpose and it is well aligned with the broader Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. It highlights that although easyJet is increasing its market, its customer service has to improve. They understand that a happy customer could be a repeated customer. This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. Prior to this she was a member of the executive management team at Fujitsu. Some examples of the artefacts are- open door policy, office layout and official dress code for the employees. leadership. Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. Powerful Essays. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. EasyJet.com is one of the top travel web sites on the Internet. 4. Less pressure is put on at check-ins now as less baggage is checked in and more people check in online. This cultural Ella is a skilled Group HR Director with strong experience in the UK and internationally in lean and digital transformation, large-scale change as well as talent development and reward. Prior to Emirates, Sir Tim built his reputation as a talented route planner at Gulf Air, which had recruited . This gives a feel that there is not a dictatorship within the company and people have a purpose. Although, employees are assigned with the challenging goals, the management takes As easyJet provide a good value for money product, customers are unlikely to be annoyed when they have to carry out processes themselves. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. Study for free with our range of university lectures! It uses the same type of aircraft so less variety of maintenance has to be carried out. Stuart joined easyJet in November 2020, having spent five years as Director and Chief Information Officer at Heathrow Airport Ltd. A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. Robert is a highly experienced consumer marketing and general management leader with a track record of driving growth, building brands and leading winning teams across ecommerce, travel, online apparel, wireless and consumer goods for both large companies and start-ups. view of technology-driven change. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. The open cultural system has enabled the Easyjet Plc to ensure a high information flow and leverage the knowledge, Furthermore, when looking at the activity capability, both companies should use their resource more efficiently and shorten their debt collection period. He was also part of the original start up team that created US online travel agency Orbitz. What we do. the open side. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. Farzianpour, F., Abbasi, M., Foruoshani, A. R., & Pooyan, E. J. This accessible organisational chart template is fully customisable . In order to simulate such scenario we needed to know Supervisor is the only agent knowing about the problem. cultural model as organizational effectiveness model. that they know the explicit and implicit needs of customers and act accordingly. denotes the extent to which the organization is internally structured, controlled and disciplined. We'll also highlight the benefits and drawbacks of different structure types so you can evaluate which is the best option for your company, division, or team. empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. London, United Kingdom. accomplishing the assigned goals. This allows for greater flexibility and . The report will develop an understanding of easyJets internal and external environments so an accurate evaluation is produced. Health Management, 17(1), 42-50. For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). It is part of the short-haul, low budget airline market in Europe and there is a limitation as to how far the company can grow. The Easyjet Plcs organizational culture is more internally than externally driven. Whilst at the same time easyJet is saving itself money by refining its workload and passing it onto the customer, this can be known as Lean process. On the opposite end, the organizations with externally driven culture tend to focus on the results and If you have BIG dreams to score BIG, think out A functional structure groups employees into different departments by work specialization. Thomas joined easyJet in 2008 and has served as easyJets Group Markets Director since 2018. A flat structure is an organisational structure with only a few layers of management. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. for only $11.00 $9.35/page. The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. Easy Jet operates on 125 routes from 39 European airports. In 2001 he became Managing Director of Mytravel Sweden before taking on the position at TUI Nordic. In a hierarchical organizational structure, employees are grouped and assigned a supervisor. The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. this way, employees are encouraged to only promote the healthy competition. The model is based on the rigorous research design, which means the extensive research is conducted to We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. In (below) McCall and her executive team can be seen. Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. welfare. Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. organizational culture. Organisational Structure . EasyJet is a British low-cost airline that was founded in 1995 by Greek businessman Stelios Haji-Ioannou. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. They do not desire to behave alike others and have an external The Company follows the UK Corporate Governance Code. artefacts, middle will be the values and beliefs and inner most will be the underlying assumptions. http://www.telegraph.co.uk/finance/newsbysector/epic/ezj/8055369/Sir-Stelios-Haji-Ioannou-and-easyJet-resolve-long-running-brand-row-and-High-Court-case.html, http://www.google.co.uk/search?q=easyjet+history&hl=en&sa=X&biw=1276&bih=817&tbs=tl:1,tll:1998,tlh:1999&ei=1Zq9TP_NDIvQjAe45o3AAg&ved=0CHUQyQEoBQ, http://www.guardian.co.uk/business/2010/oct/11/easyjet-settles-stelios-court-case, http://news.cheapflights.co.uk/2007/06/easyjets-blueprint-for-the-ecojet-of-the-future/, http://www.guardian.co.uk/business/2008/sep/05/theairlineindustry.transport. behaviors are promoted by rewarding the employees with various monetary and non-monetary rewards, but the The Essay Writing ExpertsUK Essay Experts. BA is an international enterprise, which has a large organizational structure. The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. ethical attitude while responding to the market needs. 1. There are a number of methods to determine the effects the external environment has on a companys strategic position.
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