Get our latest storiesin the feed of your favorite networks. Desperate to end the ratings slump, . Its not true, he said. The show also has drawn more total viewers than other network late-night shows, albeit Gutfeld! Signup for Breaking News Alerts & Newsletters. If Newsmax figures it out, the story will have an especially fascinating beginning, since Murdoch, chairman of Fox Corporation, gave Newsmaxs Ruddy his first job as a reporter. Rankings of the most trusted brands in news show that Fox News gained ground in the six months since February 2021, while rival networks CNN and MSNBC both saw declines in trust . Especially for talent coming from one conservative network to another., Another insider was more direct: Newsmax probably pays more they have a much bigger name and have gotten a lot of press over the last year-and-a-half or so. OAN, which stands for One America News Network (there's no second "N" in the logo), is actually beating Fox News sibling Fox Business in the cut-throat ratings race, according to Rentrak, which . Fox . OANs talent pool is deep and strong, he said. In all, his show has lost 72% of its viewers since its high point on January 10. A A. Ruddy also breaks ranks with some conservatives because hes friendly with former President Bill Clinton and former Secretary of State Hillary Clinton. Outside of pandering to Lindell, who has urged his supporters to boycott Newsmax for settling its Dominion lawsuit, OAN has also played an integral part in Arizona Republicans latest scheme to discredit Bidens victory in the state. They arent as liberal as people think they are, and they usually make an effort to be fair and not overly sensational. In prime time, the total viewership drop-off was 55% . From Sept. 1, 2018, through Aug. 31, 2020, he posted 1,206 tweets about watching cable news, 95% of which were about Fox News or Fox Business, according to Gertz's analysis. Fox News had been the cable network oasis for conservatives for many years. 1 min read. If you do not want us and our partners to use cookies and personal data for these additional purposes, click 'Reject all'. Their stories lend texture to what has been a quantifiable shift in the number of people who watch Newsmax, Barr wrote. The one exception to this trend, apparently, is right-wing Newsmax, which increased 48% (granted, from low marks to begin with), and we could say why that might be but, cmon, you know whose cult-like fan base is looking for like-minded news content. The website Mediaite reported Monday that Newsmaxs ratings, like most cable news networks, declined last month after an election-related surge. 2023 Variety Media, LLC. To better understand the ways Americans get their news in the digital age, we surveyed 12,045 U.S. adults from March 8 to 14, 2021. Careful observers were aware of the shift when Rupert Murdoch (a long-time member of the globalist Council on Foreign Relations) turned over control of Fox News to his sons, James and Lachland. Then you can access your favorite statistics via the star in the header. While Fox does well among its conservative Republican core audience, it is also used by substantial portions of Democrats and ideologically moderate and liberal Republicans, according to the survey. CNN averaged 1.149 million viewers on Sundays between 4 p.m. and 6 p.m. When they started examining our news coverage, they realized, well, theyre conservative but theyre not in the tank for Trump. Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49. Top posts of April 26, 2021 . A report suggests it will, Why the Christian flag can fly on this government flagpole, The unique stories and struggles of Latino Muslims. . Fox News has dominated CNN, MSNBC and NewsNation in the ratings, posting more viewers across the day than the other three cable news networks combined from 5 p.m. to midnight Wednesday, Mediate . During that time period, OAN averaged 14,000 total viewers while Fox News averaged 631,000 viewers. Read our research on: Congress | Economy | Gender. You can only download this statistic as a Premium user. Rupert Murdoch called the voting fraud claims Powell and Giuliani concocted "really crazy stuff . Read more about the ATPs methodology. ESPN2 jumped 48%, Fox Sports 1 was up 25%, and even the about-to-be-shuttered NBC Sports Network saw a 17% gain. You only have access to basic statistics. You can change your choices at any time by clicking on the 'Privacy dashboard' links on our sites and apps. OAN has similar age differences, with those 50 and older more likely to turn to the outlet for political news. INSP We, Yahoo, are part of the Yahoo family of brands. and the January 6, 2021, Capitol insurrection. In fact, this trend is already beginning as we have seen substantial share gains versus our competition since the inauguration, Lachlan Murdoch said. As the two fringe cable TV outlets battle for former President Donald Trumps affections, several high-profile One America News staffers have jumped ship to Newsmaxnot just in pursuit of a larger audience, insiders said, but also as a respite from OANs increasing extremism. (In actuality, there were a little more than two million ballots cast80 percent of the countys legal voters.). What a difference a year makes. Prime-time viewership at Newsmax the last week of February was 223,000, down from a peak of 495,000 in November, the report said. Id make them more like great big mice, and we know how elephants feel about mice., Copyright 2023 Deseret News Publishing Company. authenticate users, apply security measures, and prevent spam and abuse, and, display personalised ads and content based on interest profiles, measure the effectiveness of personalised ads and content, and, develop and improve our products and services. DirecTV dropped OAN in April 2022 "following a routine internal review," and stopped carrying Newsmax in January. The network averaged 2.5 million primetime viewers between the day after the election November 4, 2020 and Inauguration Day on January 20, 2021, Fox News reported. statistic alerts) please log in with your personal account. ", Forbes, Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) Statista, https://www.statista.com/statistics/373814/cable-news-network-viewership-usa/ (last visited March 04, 2023), Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) [Graph], Forbes, November 30, 2022. Access to this and all other statistics on 80,000 topics from, Show sources information The unexpected decline in ratings was a fresh headache for the network Rupert Murdoch started in 1996, which had finally put behind it the publicity stemming from the 2019 film Bombshell, which was a partially fictionalized account of sexual harassment within the company. About four-in-ten Americans who said they got political news from Newsmax in the past week (43%) also got news from OAN. (Interestingly enough, it was Pellegrino who aired that segment, calling out Newsmax for repeatedly muzzling Lindell before asking: Newsmax touts itself as real news for real people. 1 in cable news in total day viewership with that demographic, on which most ad sales are made, it was also the top-ranked network on all of cable TV when measuring . And GAC Family, which had its roots as Great American Country but more recently had been the lifestyle-oriented GAC, turned into a home for Hallmark-like general entertainment fare and dropped 33%. OAN has developed a solid reputation of nurturing and building talentnot taking the path of hiring former talent that may have fallen out of favor or ran into issues at a prior national news network.. Everyone who took part is a member of Pew Research Centers American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. The other thing is, they identified that core audience and gave them exactly what they wanted, and they turned out to be right.. Most-Watched Television Networks: Ranking 2021's Winners and Losers Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49 The latest USA Today/Suffolk poll shows that only a third of Trump voters now consider Fox News as their most trusted source of news. That is down from 58 percent back in 2016. The Newsmax poaching of One America News staffers has come as OAN struggles with an ostensible exodus of talent. To use individual functions (e.g., mark statistics as favourites, set Fox News is in fourth place in total-day demo viewership for 2021 with 219,000. James was also CFR, and when James stepped aside the odor of globalism remained under Lachland. When Fox News called Arizona for Biden early, viewers were outraged. or a while, it looked like the dominance of Fox News could be a casualty of the 2020 election. What we know and dont know, Will the Supreme Court overturn Roe v. Wade? Perhaps because rising crime rates could hamper his chances for reelection. ", Forbes, Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) Statista, https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/ (last visited March 04, 2023), Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph], Forbes, November 30, 2022. Forbes. At the same time, Marty Golingan, an OAN producer who went on the record with the Times, said that some employees actually hoped the voting software firms would pull the trigger. OAN, on the other hand, has not only continued to traffic in baseless conspiracies and claims about the election, but has seemingly doubled down in recent weeks. Editors note: The death of Rush Limbaugh, the growth of Newsmax and charges of censorship by Amazon and other book sellers are among the forces shaking up conservative media companies. Overall, 43% of U.S. adults say they got political news in the past week from Fox News. All Rights Reserved. Newsmax, OAN have Fox scrambling after ratings hit. Once again, sports helped: CBS had the Super Bowl, while NBC aired the delayed Summer Olympics and plenty of Sunday Night Football. Also in broadcast, Univision (down 1% in viewers, down 3% in 18-49) and Telemundo (up 3% in viewers, down 3% in 18-49) managed to mostly hold their own. In November 2022, the leading cable news program in the United States ranked by number of viewers was 'The Five', averaging 3.7 million total viewers. Accessed March 04, 2023. https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/, Forbes. Turning to the camera he said: Whoa, whoa, whoa I just think we have to be very clear. That is about four times the portion who said they got political news in the past week from Newsmax (10%) and about six times the percentage who said the same of OAN (7%). Some of that decline can be attributed to the drama of January 6 last year, which helped the cable news network attract more viewers than on any other . So, its a safer place., Reached for comment, Herring took the opportunity to swipe at Newsmax for filling its on-air roster with former OAN and Fox News personalities. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). While Newsmaxs ratings have since precipitously fallen, along with the rest of cable news, the network still pulls in far more viewers than it did pre-election, averaging roughly 150,000 total viewers per day. And lastly, theyre not quite as extreme as OAN. One recent departee, meanwhile, let it be known that there was no love lost with OAN after leaving the far-right channel. Top 100 Telecasts of 2021: NCIS, Yellowstone, NFL Dominate, as Oscars Fail to Make the Cut. Fully 77% of U.S. adults who got news from Newsmax in the past week also said they got news from Fox News. , Dec 15, 2022. Variety and the Flying V logos are trademarks of Variety Media, LLC. Fox News, MSNBC gain viewers from January, while CNN sees losses. Older adults, for example, are more likely than younger adults to turn to both Newsmax and OAN 13% of those 50 to 64 and 16% of those 65 and older got political news from Newsmax in the past week, while just 6% of those ages 30 to 49 and 4% of those 18 to 29 say the same. In addition, viewership is up substantially at the Epoch Times, WorldNetDaily (WND), American Thinker, and The New American. OAN news is the only one worth watchingeven better than Newsmax. doesnt compete head-to-head on the West Coast, where it airs at 8 PM PT. Last year, the newsies were among the winners. Statista. Weve always had both pro and con; we always make sure we include liberal voices. May 2021 Ratings: CNN Is Top 10 Cable Network, But Continues to Shed Viewers After Impressive Start to 2021. Viewers are finding new homes at Newsmax, OANN, OneNewsNow (ONN), JustTheNews.com and The Christian Post. Those moves followed Newsmax poaching OANs White House correspondent Emerald Robinson last year. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. Its learning that loyalty is hard to win and easy to lose. . The data does not suggest, in other words, that users of these challengers have abandoned Fox News. In December, The Washington Post interviewed former Fox watchers who switched to Newsmax because they were upset when Fox called Arizona for Biden on election night, before two other networks. Newsmax has been virtually silent on this subject because they are intimidated by threats of lawsuits. We fully expect that the overall news audience will normalize and our share of ratings will dominate. Were in the tank for news., And despite rumors that Trump wanted to buy Newsmax and make it Trump TV, Ruddy has firmly, but politely, said no, telling a reporter for the Sun-Sentinel of Fort Lauderdale, Florida, My focus is building Newsmax into a major news property.. to incorporate the statistic into your presentation at any time. "The industry norm is to use either Nielsen's 24-hour all-day ratings or Nielsen's prime-time (8:00-11:00 p.m.) ratings," Hartman wrote. Tom Sizemore Dies: 'Saving Private Ryan' & 'Black Hawk Down' Star Was 61; Reactions + Career In Photos, Joe Biden Had Basal Cell Cancerous Tissue Removed From Chest, His Doctor Says, Second Gentleman Doug Emhoff To Headline Starz and MPA Event On Importance Of Women Leaders In Government And Entertainment, Florida Bill Would Require That Bloggers Who Write About Ron DeSantis And Other Officials To Register With State Or Face Fines. He can be reached at badelmann@thenewamerican.com. CNN Audience Crumbling - No Regular Program Averaged One Million Viewers for October. Please create an employee account to be able to mark statistics as favorites. by Bob Adelmann February 22, 2021. . A paid subscription is required for full access. Heres something you just dont see any more: Not one, but two broadcast networks managed not to decline vs. 2020. WGN America morphed into the mostly-news-and-opinion NewsNation, and collapsed 79%, from 223,000 viewers to 46,000 in primetime. But Fox, which declined to speak with the Deseret News for this article, continues to churn out news releases showing its continued, across-the-board dominance in cable news. to incorporate the statistic into your presentation at any time. Among Republicans, Fox News is a much more common source than Newsmax or OAN, and is more ideologically mixed. We think that the Western-based and Western-adjacent content really just continues to resonate, said INSP COO Dale Ardizzone. The Fox News crew had the same opinion about Ms. Powell's "Big Lie" partner, Rudy Giuliani. After a Newsmax anchor literally walked out of an interview with Lindell when the pillow mogul wouldnt stop ranting about voting machines, OAN publicly declared war on its cable-news rival for censoring the MyPillow CEO. "Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands)." Forbes. A small, independent cabler that began life as the religious PTL Network, the network later morphed into Inspiration before eventually settling into INSP, now with a core focus on Westerns. [Online]. Below are the primetime rankers for broadcast, cable and premium cable networks in 2021, among total viewers (as well as the top 50 list in adults 18-49). Occasionally OAN has talent that are eager to move up, but we simply dont have immediate openings in desired positions or our management feels more development time is needed, Herring claimed to The Daily Beast. Meanwhile, Trump took aim at the news networks ratings decline, singling out figures who have been critics or, like Fox News Chris Wallace, have posed challenging questions in interviews. But Fox is down from its pre-election highs while Newsmax is way up. Even niche pursuits gained, including Golf (+12%) and Tennis (+34%). Learn more about how Statista can support your business. Ghosts inched down to 6.3 million viewers and a 0.5 rating. Crossword; Sudoku; Crossword; Sudoku _____ About Us Cable news ratings; Murdoch admits Fox hosts endorsed election lies; Lester Holt gets a win over David Muir. Sports Networks Prior to the election, his audience barely registered at Nielsen Ratings, drawing only about 10,000 viewers in the coveted age 25-54 demographic, and just 100,000 viewers overall. Your viewers have learned their lesson. The figures are from Nielsen and were released via Fox News. I consider it a badge of honor to have left a network such as OAN as I head back to a newsroom built on ethics and integrity, one former on-air personality declared to The Daily Beast. The ratings of CNN's "Reliable Sources" plunged to their lowest level of the year this weekend, even as host Brian Stelter continues to dedicate every episode to criticizing the credibility of Fox News. One network insider told The Daily Beast that employees were nervous that OAN could find itself hit with expensive lawsuits by Smartmatic and Dominion for continuing to push the envelope with their election conspiracies. It is a subsidiary of The Pew Charitable Trusts. Pro-Trump viewers were upset when Fox News anchor Chris Wallace ganged up on Trump during a presidential debate with Joe Biden, clearly taking sides and exposing the networks leftist and anti-Trump bias. CNN, which launched 24-hour news in 1980, had the field to itself until 1996 when both MSNBC and Fox launched. The top ten most-watched cable news shows are all on Fox News, with Tucker Carlson and the Five boasting over 3 million viewers according to AdWeek. Its become an annual tradition to marvel at the growth of INSP. Get full access to all features within our Business Solutions. If she does bring proof of that, of course, well take you back.. in April as a standout in the 11 PM ET timeslot, averaging 1.5 million viewers in the quarter to beat the competition on CNN and MSNBC in the timeslot. (Needless to say, the experts and evidence Lindell presented in these films left a lot to be desired. struggles with an ostensible exodus of talent, the network only averaged 14,000 total daily viewers, still loudly backs Trumps false election claims, has partnered up with Trump-boosting pillow magnate Mike Lindell, so-called docu-movies that purportedly prove, the experts and evidence Lindell presented in these films left a lot to be desired, OAN publicly declared war on its cable-news rival, also assisted Trumps long-shot legal effort to overturn the election, launched a nonprofit organization in April, Bobb also ran an investigative piece in February titled The Arizona Election Heist,, prompting the countys Republican recorder, would later call on Arizona Senate Republicans to end the audit. Posted by Mike LaChance Saturday, November 6, 2021 at 02:00pm 28 Comments. Newsmax has always been more balanced. The New American magazine, published twice a month in print and daily online, is the essential news source for freedom-loving Americans. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. According to Comscore TV Essentials data, viewership increased for the three major cable news channels (CNN, Fox News and MSNBC) in 2020. For evidence, he can point to recent wins in viewership.
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